How to Choose a Domain Name That Works

how to choose a domain name

Choosing a domain name is as hard as choosing a name for a newborn baby. Whether it is a new business that you have started, or you are taking an existing business online, the domain name you choose is a significant criteria for online success. Here are some tips that will help you choose a perfect domain name for a website.

1. It should sound like a brand

Make the domain name brandable. Avoid using hyphens, numbers, and very common words in a domain name as they make it sound less like a brand.

2. The domain name should be memorable

Have unique domain names that will stay in people’s memory. It is recommended that you take a second opinion from your friends and family once you have shortlisted the names. Check which name stays longer in their memory. Ebay, Alibaba are some of the unique names that have been successfully etched into peoples’ minds.

3. It should be pronounceable for your target group

Why should the domain name be pronounceable while one is only going to type it? Well, this has got something to do with our cognition. The names that are easy to pronounce are favored by users than the ones that are not, due to the processing fluency (“ease in which information is processed”) that the former has.

4. Keep it short but not too short

It is quite risky to keep your domain names lengthy, as the chances of misspellings are high. On the other hand, do not make it too short just for the sake of doing so.

5. Do not use trademarked or copyrighted names

Your domain name should not echo a name that has been trademarked, registered or used by another establishment. It is wise to stay away from this due to the legal mess that would probably follow.

Do you find these tips useful? Do you have more tips to add to the list? Let us know in comments.


Leave a Reply

Your email address will not be published. Required fields are marked *