Sometime last week, ET’s Brand Equity featured a couple of people trying to look cool, referring to them as Indian advertising’s future top guns.

Well, I was drawn to one part of the feature(apart from the general coolness all around). All the featured folks were asked “What is more important – industry recognition or client recognition?” All answers mentioned one or the other.

Now, I found that curious. No ‘customer recognition’? Who are you writing the ad for anyway? If you’re worried about ‘industry’ and ‘clients’, and haven’t spared a thought for your customers, is it any wonder why there’s tons of bad advertising around today?

Another question in that feature was “What’s wrong with advertising today?”. Well, the answer to that perhaps lay on the same page.