Ask the little one at your home what Augmented Reality is, and they wouldn’t know. But ask them about B612, MSQRD, or Pokemon Go, and you’ll find yourself posing for selfies and playing the location-based game that has been a rage. Augmented Reality and Virtual Reality started going mainstream in 2016, with users buying and installing several apps, and buying and shipping many devices. Even though VR device sales were humongous, 2016 was not a banner year, as the sales did not meet the predictions of several technology analysts. It needed more time, and 2017 is expected to make it BIGGER. Have a look at the VR/AR trends expected to unleash this year:
Engaging, engrossing content in VR/AR
Tilt brush and Tango by Google, Oculus Medium, and Quill have been some of the major VR releases rich in content. Tech giants will focus on creating more engaging and immersive content-rich VR experiences that will give more popularity to the niche.
Above image demonstrates how 3D illustration works using Tilt Brush by Google works. Screenshot courtesy: steampowered
Above image demonstrates how the Sculptor application Oculus Medium work. Screenshot courtesy: steampowered
The above screenshot from Google Tango official website demonstrates the various AR experiences provided by the application.
VR gaming to transcend from niche to mainstream
VR devices have several barriers that stop them from going mainstream. The complexities in set-up, and the product price are the major snags. In 2017, it is anticipated that the sellers will focus on simplifying gaming on the hardware front, and making it more economical. According to Forbes, “That price point has to come down to make VR more accessible. Thankfully, the first step in that process is likely to occur sometime in 2017, when Microsoft releases an update to the Xbox, Project Scorpio, which at a rumored cost of $500-$600 is expected to be the first console to have built-in VR capabilities.
Casual users will have access to VR
Over the years, VR has found its place among tech-savvy individuals. However, this does not help sellers in giving a boost to their bottom line. Simplifying VR prerequisites will enable casual use of the devices and applications, making it more casual and user-friendly.
Mixed Reality will take a major slice
Mixed Reality is where Virtual Reality and Augmented Reality merge, and this is expected to be the next big thing. Mixed Reality has several technologies trussed up in a single device to provide extraordinary experience of an imaginary world combined with the world that surrounds you.
High expectations from prominent tech companies
Tech analysts expect numerous innovations from Apple and Microsoft to dominate the market. Few observations from the rumour mill:
“There’s no smoke without fire, and Apple has filed patents and hired VR experts. So Apple is clearly investigating, and building prototype VR or AR devices. And with Google, Microsoft and even Facebook also making VR and AR devices, it seems like it’s a party Apple can’t afford to miss.” – – Lewis Painter, Macworld
“It’s going to be an interesting year for Windows Holographic and HoloLens.” – Devindra Hardawar, Endagadget
Do you agree with our observations? What are the trends that you expect to see this year in VR/AR? Let us know in comments.