Marking the celebration of the 80th year of its existence, The Malabar Chamber of Commerce organized a conference on the future prospects of Malabar. The event named “Reinventing Malabar” took place during the period Jan 29 – 31, 2010 where Greenlemon had the privilege to be a part of the discussion panel. The CEO of Greenlemon Internet Marketing & Web Solutions Pvt Ltd, Mr. Anvar T.K was one of the members at the panel discussion where he spoke on “IT @ Malabar – Vision 2020” – emphasizing the development prospects of the IT sector in the Malabar region.

 

“Reinventing Malabar” was aimed to facilitate a platform to formulate strategies to evolve Malabar into a destination luring global investment. Participated by various business dignitaries across the region, the event emphasized the growth prospects across the IT, HR, health tourism and infrastructure tourism sectors. Seminars and interactive panel discussions spanning across 3 days facilitated waves of powerful thoughts and ideas on the emergence of Malabar as an ideal global investment destination.

Greenlemon has been actively involved in its initiative to develop the local IT community. Apart from Malabar Chamber of Commerce, it has also been actively engaged with Calicut Forum for IT (CaFIT), Calicut IT Initiative (CITI) and IIM Kozhikode.

Tags: IT | IT Kerala | information technology | Greenlemon | IT Malabar | IT Kozhikode | IT calicut

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I stumbled upon Google's wonder wheel, a great feature that lets you find related keywords.








So far so good. Now, this lets you drill down into each of those keywords and check out the keywords related to those.







So, if you're a search advertiser wanting to explore variants of keywords, this would appear to be a great tool. I use the term 'appear to be', because this didnt work too well for some of the industries Greenlemon's clients operate in (most of our clients are SMEs operating in regional/local markets), as you can see in the two examples below:








Next exhibit below:











Some of the elements here are explicable. For instance, three elements in the last pic are regional newspapers, which also happen to be major advertisers. You could, if you're so inclined, take a sympathetic view and say "oh well, cant really expect much more from a machine, can one?" :)

Some perspective also results from the fact that most other keyword tools arent very accurate in the niches relevant to us.

Having said that, I'd guess Wonderwheel is much more useful for high volume search terms. Like most Google products, it is simple, cool, easy-to-use. Plus you dont have to be a search advertiser to play around with it and have a bit of fun! :)

PS - Here's an easy tutorial on how to begin using Wonder Wheel.

Tags: Wonderwheel | google | SEM | Keywords | PPC

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During some casual searching, I typed in 'mumbai calicut'. A couple of ads offered me tickets between the two cities.







I clicked on the first 3 ads. Jetlite and Yatra took me through to their home pages. Where did MakeMyTrip take me?




Which of the sites would you book at?

Makemytrip saved me the trouble of scrolling through two long lists of cities. This, I'd guess, is the sort of thing that'd sway the 'marginal' traveler (say, someone who needs a ticket for the next day. Or someone who's booking at 9pm, really wanting to get back home.)

There is, of course, a cost involved in doing this. You'll have to configure perhaps a couple of hundred landing pages with pairs of cities that you want to target. You can do this only if the increase in conversions makes it worthwhile to take the effort of customizing landing pages. And if you've enough transaction volumes to recover your costs.

This is a great example of customizing user experiences to suit visitors' needs.

Tags: SEM | PPC | Landing pages | google | Adwords | MakeMyTrip | User Experience

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