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While many SEO experts believe that there has been a new Google Algorithm update playing with the rankings, Google downplays it, saying that it is just the normal fluctuations.
The early signal of Google update was on Tuesday, this week. The signals became stronger on Thursday. Search Engine Land reported earlier this week, about a possible update by Google.
John Mueller from Google tweeted that there has been nothing specific, and said, “sorry-we are always working to improve things.” He was responding to a question regarding algorithm update.
Watch this space for more updates from the digital world.