The Psychology of Social Media Engagement

Isn’t it always interesting to look in to the psyche of people? Today, when social media is the dominating factor around us, it would be even more interesting to look into the psychological aspects of social media engagement. Let’s dig into the reasons social media has got the popularity and affection that it has.Social media psychology

1. Belongingness on social media

Most of us want to belong to our family, friends, and community. Social media provides a great platform to express one’s love and care for the others, and get them into the band they wish to belong. While some do this effortlessly, the others take extra efforts to get this going.

2. Expression of self

Social networking sites give one the opportunity to express their selves, and to create a perception that they want others to have of them. Often, this involves portraying the elements of their personal life that give them more attention.

3. Desire for fame

Social media has brought out the skills of many in to the limelight. In the real world, it is more than a herculean task to get recognized, and to become famous. The desire for fame encourages one to share their skills and talents over social networking sites. Justin Bieber is a perfect example of how social media helps one in achieving fame.

4. Instant feedback

Who doesn’t like to be appreciated?! On social media, users get instant feedback from people who matter to them, on things they share online. This gives them a sense of accomplishment and gives a boost to their self-esteem.

The commitment people show on social media is the reason why businesses today take their products and services there. Social media marketing experts help them in making the most of this platform.

Do you agree with these observations? Let us know in comments.

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